Hi, I’m Jinseo Lee, a graphic designer and visual artist from South Korea, currently based in New York City.

My practice sits at the intersection of play and precision, where type becomes image, text becomes material, and ideas turn into objects, spaces, and experiences. I’m drawn to the way design exists everywhere while its influence often goes unnoticed. Through typography, publication, identity, and spatial systems, I explore how design can shift the way everyday things are noticed, interpreted, and experienced.