Hi, I’m Jinseo Lee, a graphic designer and visual artist from South Korea, currently based in New York City. I’m a fourth-year Fine Arts major at The Cooper Union. My practice sits at the intersection of play and precision, where type becomes image, text becomes material, and ideas turn into objects, spaces, and experiences. I’m drawn to the way design exists everywhere while its influence often goes unnoticed.
I approach design as a methodology for inquiry and discovery. My work is concept-driven and playful, rooted in the joy of finding new meanings and inviting people to see the familiar from a slightly different angle. I’m especially drawn to projects that transform everyday things into something new. Through this approach, I aim to create work that is thoughtful, engaging, and open-ended, offering space for myself and others to explore ideas, connections, and perspectives beyond the obvious.
Alongside graphic design, I work through drawing, photography, video, and sculpture to experiment with materials and forms that expand my visual language.